Well, if you have kept up with FUN DMC at all over the last couple of years, you’ve probably figured out by now that we are a bit more than just a band in the traditional sense. Not that there’s anything wrong with those other cats, they definitely have their place. However, if we’re splitting hairs, I would describe us more as an entertainment alliance. And that entertainment doesn’t just begin and end at the live stage. As creators and somewhat public personalities, our weeks are filled with generating content for multiple social media platforms, writing blogs, unconventional photoshoots, mini-movie production, script writing, and of course, occasionally learning new material.

This past weekend found the band filming a sequel to last year’s popular short film, “Learn To Dance With FUN DMC”, a collaboration project with Aptfoto owner, Travis Lickey. This year they were joined by the members of Smashtag in a joint effort to promote their second annual Valentine’s Day concert. The filming and editing was fast tracked and completed on Saturday in order for the video to be released Monday morning. While the process might have seemed painless enough, it is worth noting that a project of this manner, even on a smaller scale, requires a great deal of pre-production planning. The idea (though loosely a sequel at least in spirit) was conceptualized by Robert and Aaron earlier in the week. Schedules were discussed and a filming date, time, and location were set. Early Saturday morning, our location, once again the red velvet curtain in the basement of Central Baptist Church, was cleared and lit for our stage. After a few test shots from Travis, the players were ready to go. It took a few minutes for everyone to become comfortable with the idea of dancing on camera, but once Randy Anderson hit The Worm with no apprehension, it was game on. Filming lasted a few hours, much of the material the result of on the spot improv and direction from Travis. Once we had our product “in the can” so to speak, it was time to get down to the business of post-production editing.

Travis quickly set to work laying out the foundation and structure while Robert began voiceover production. After several hours of dropping in sound clips, trimming music, creating transitions in Final Cut, and reviewing the narrative, we had ourselves a sweet little gem of a film.

So why do we do this? Why take time out of our weekend and invest almost 20 hours into a project that will promote one show? Why post on Instagram day after day, write blogs, purchase American Flag suits that we’ll wear twice a year? Well, in the micro-sense of the question, Aaron, our resident analytics nerd could go into all of the boring details of how these little vignettes and snapshots increase our SEO and make us more visible to potential fans. However, in the macro-sense…

…we’re just trying to make you dance.